By 2019, it has been predicted that 80% of all Internet traffic will be to video – an increase of 64% on 2014 … and a significant portion of the growth will probably occur in 2016.
Forbes, December 2015
As traffic moves to video from the traditional forms of website content such as images, blog posts and articles it will become more important for every business to have a stock library of branded videos showcasing their business and products. It will also be crucial that they have the ability to quickly generate quality branded videos with fresh content.
By branded video we mean that the video should at the very least have the logo and/or website address prominently displayed. It is also important that the video reside on the website or YouTube channel and/or Google+ page belonging to the business rather than that of the videographer or someones nephew.
Every video produced must provide value and present a compelling call to action.
The good news is you don’t have to start from scratch. Consider repurposing some of your existing content by converting it to video form.
Suggested video subjects:
‘About Us’ videos
short videos to guide customers through a purchase process
This is where we can help…
We can re-package your video clips into useful content that can drive traffic to your site.
No video clips? then we can create a slideshow of your images and add some background music or a voiceover.
We would encourage you however to shoot some new original video clips.
Even smart phones can now capture very high quality video.